(Dell Inc.'s founder Michael) Dell always kept focused on the company's culture of engaging with customers and valuing their input. The technologies deployed were merely the means to achieve that goal.
Source：Harnessing the Power of Social Applications http://sloanreview.mit.edu.sharedcopy.com/smr/issue/2008/spring/01/db99d095e10f419f03648b982fdf982d.html?display=print
